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Did you know that nearly 75% of people who add something to an online shopping cart abandon the website instead of making the purchase?

Whether it’s a shopping cart, a web form, or some other type of online conversion you are pushing, the fact remains that most people who visit the page will not convert.

So how can we leverage these “abandoners” into more conversions and sales?

The answer is remarketing.

How Remarketing Works

Adwords Remarketing works by tracking when somebody performs a specific action, such as visiting your website. A cookie is placed on their computer that makes note of this activity. When this person goes to other websites, they will then see your image or text ad follow them around the web. This method allows you to heavily target people who have shown some level of interest in your company or product. Once you create the audience in Google Analytics, you can import it to Adwords. Beyond the basic setup and strategy, there are lots of advanced tactics that you can utilizeto make your remarketing campaigns work even better.

Audience Segmentation

(Who do you want to target?)

Page Filtering

The first way to define an audience is to filter all your users by the pages they visit on your website. You can make this relatively broad, like in this image below, selecting anyone who has visited one category of pages. Or you can get more specific by selecting users who visit, for example, page X and not page Y. This is how you would create the “abandoners” audience (users who visited the shopping cart page but didn’t visit the order confirmation page).

Demographic Filtering

One option to fine-tune your remarketing list is with demographic filtering.The basic options are age, gender and language. If you want to get more advanced you can target based on affinity categories. One example would be “movie lovers”. These are people towards the top of the funnel who have shown some sort of affinity for a topic related to your business. Another option is in-market segments, which allows you to validate that your users are actually interested in purchasing your products. These users are towards the end of the sales funnel. It’s important to note that these filters are very specific, and if youdon’t have a lot of traffic to your site, you will see the audience size shrink quickly while applying them.

Technology Filtering

Another option is to filter by technology. This gives you the option to filter by anoperating system, browser, device, screen resolutions, and more. There is also an option to filter all mobile devices, including tablets.

Behavior Filtering

Yet another option is to filter by behavior. What this means is the number of sessions a user has had on your website. You can also look at days since last session, transactions and session duration.

Combinations (Sequence, Conditional)

This is where things start to get advanced. You can get as hyper-specific as you wantby building an audience with sequence or conditional logic. For example, you could target people aged 25-34 who visited your contact us page more than once on a mobile device (including tablets). Once you apply the audience, Google will give you an estimate of the number of users over the past 7 days who fit all of your criteria. If the number is really small, you might be getting too specific. You can see our audience over the last 7 days in the image below is 21.

Limit Settings

(When should you stop targeting them?)

Member Duration

Once you’vedecided who you want to remarket you, the next step is to decide on how long someone stays on this list. The default membership is 30 days, however this will vary based on your business. If your customers take a long time to decide whether or not to purchase, you may want to increase it. If you’re worried about people getting annoyed by seeing your ads everywhere, you may want to decrease it.

Frequency Capping

Another configuration setting, frequency capping allows you to set a limit, or cap, to the number of ads one particular person will see over their membership on your list. This can also help you avoid the problem of people seeing your ads too often.

More Advanced Tactics

(How else can we increase conversions with remarketing?)


Remarketing Lists for Search Ads allows you to perform the same remarketing tactics, but instead of showing up on the display network, these text ads show up in search results. Here are a few advanced tactics specifically for RLSA:

The one caveat with RLSA is that you need the audience to reach 1,000 members before remarketing ads will run on the search network. Depending on how much traffic your website gets, this could take anywhere from a few days to a few months to build. Watch a 2-minute video to get a better understanding on RLSA.

Source Remarketing

This advanced tactic allows you to build remarketing audiences based on the traffic source that they initiallycame to you from. One great example is building a list of traffic that comes from Linkedin. Typically, Linkedin traffic is very high value and normally costly to advertise on. But with source remarketing, we can get ads in front of these people at a much lower cost!

Customer Match

One last strategy is to build customer matchaudiences and remarket to them. This audience is actually built in Adwords under shared library>audiences. You build the audience by uploading a CSV file of all of your customers’ email addresses. You can then set a membership duration, which should typically be longer since you aren’t as likely to bother people who are your customers.

Feel free to contact us to discuss how remarketing could help increase your online conversions and sales.

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August 25, 2016

Mark Christiansen

The firstessential of VFX compositing, whether in After Effects or not, isn’t pulling a key, knowing how to handle channels, or understanding plug-ins. If you can’t match, you can’t composite.

Now if you can match, in visual effects lingo, we say you have a “good eye.”

But thereis not somepart of your body that is good or bad. In this case, it’sa learnable skill to recognize what makes a seamless match.

This is the first in a series of lessons for anyone who wants to be more effective withvisual effects in Adobe After Effects. They’re particularly helpful if you’re a video professional but barely familiarwith where to even start with visual effects post-production.

Maybeyou’re an editor who sees a lot of the best jobs asking for After Effects skills. They want you toalter not just the cut but the contents of the shot itself.Or you’re a designerwho usesAfter Effects daily but you find yourself guessing when it comes to visual effects. Youcould be a shooterwho knows how to compose ashot, but hasonly a vague idea how to fix it in post.

Compositors match things. That’s the very definition of what VFX compositing is: taking elements shot at different times, evenin different places with different cameras—or even elementsthat only existon a computer—and matching and massaging them to appear as if one camera captured themin real time.

Those three words, “compositors match things” easilyadd up to weeks of work on oneshot for a Hollywood feature. Or you can turn arounda quick fix in minutes. Once you master this technique, you can match almost any two elements together, as long astheir sourcelighting doesn’t go in differentdirections.

The lesson

In the lesson I presenta technique you can use to match color even if you have symptoms ofcolor-blindness.You don’t need a color-calibrated monitor because the accuracy you’re going for is all within the shot itself. No matter how good your color sensitivity is,your eye is much more sensitive to subtletiesof contrast than of color. This approach exploits that fact.

This video lesson can alsobe found at . It linksto hours moreexploration of the topic of matching. However, this one lesson describes the theme on which you could say that those examples are variations. There’s most often more to matching than just color, but after motion, color is generally the starting point.

Note that you don’t need the elements used for this lesson to practice this technique on your own. Try it with anyforeground and background element you might have on hand. Even a black to white gradient over a still image allows you to perform this skill.

The bigger picture

My own approach to color matching was more haphazard until I was able to workwithsome of the best VFX artists in the world. I began to learn that even shots thatinitially seem indistinguishable frommagic aremade up of learnable building blocks. If there is any “secret sauce” needed for the shot—something extraordinary, even proprietary invented technique—that is accompaniedby 90% (or more)bread-and-butter visual effects fundamentals.

I really enjoy working this way. I’m still using my eye. Althoughthe approach is as scientific as possible, in mostcases good artistic judgment is required as well. I’m not even sure I would want this process to be automated. I’ve learned a lot about how the color channels work with one another by examining each, individually. Over time, I’ve gained a sense how to adjust them without always going to individual channels. But even I happily return to this approach all the time.

Mark Christiansen

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Bubble RUN

Good Clean Run

Minneapolis, MN

Jun. 30th, 2018

Minneapolis National Sports Center1700 105th Ave NE, Blaine, MN 55449


VIP Registration

Kids 4 and under race for free with fully paid adult registration. Please see FAQ page for details.

This is where you'll find all of the information you will need for race day and the days leading up to it. Please plan on arriving 60-90 minutes prior to your wave start to give yourself plenty of time to park, get your Bubble RUN™ swag, check in if needed, and get situated.

Packet Pick Up

Friday, June 29th 2PM - 7PM

Minneapolis National Sports Center 1700 105th Ave NE Blaine, MN 55449 **Lot E**

*If you are unable to attend Packet Pickup on the day right before the race, it will be reserved for you on Race Morning for a fee. There is a $5.00 fee per packet, per paid participant on Race Morning, cash only. To avoid paying this fee, please attend Packet Pickup in person the day prior, or send a friend with a copy of your race barcode.


There may be a parking charge of up to $10 for the event that is handled by the venue. With THOUSANDS of smiles present on race day, please have exact change and please don't cut your time too short before the race starts. Cram as many bubblers (legally) into your car to save some cash money money!

Main Parking lots are Lots G and F. These are the closest/easiest to access Start and Check in. Accessible ONLY from 109th. Due to construction and lane restrictions on 105th Lot D will be used for Overflow Parking and is accessible from 105th ONLY. Please fill lots G and F first to avoid long back ups on 105th.

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Please be on time for your Heat.

Once your heat has started, small groups will be released every 60-90 seconds. Your physical start time is based on a first come-first serve basis, so naturally you will start earlier if you enter the start chute earlier. Your heat time will be within the hour that you were assigned.

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Mix flour, salt, and baking powder. Add soften butter and mix with a fork. Add 2 eggs and mix with your hands. Add water mixing until you can form a ball. If too wet try adding more flour till you get the right consistency. The dough should be flexible and not stick to your hand. Cover and let rest for 15 minutes.

Roll the dough in a floured surfaced until it is about an 1/8 of an inch thick. Cut circles of about 3 inches of diameter. Roll the excess dough again and keep cutting circles till it’s all gone.

Fill half of the circles making sure you leave at least 1/2 inch around. Wet the edges, place a top circle and seal with a fork.

Use a deep pan with very hot oil to fry them until they are golden brown.


Taco Empanadas

When it comes to hosting a relaxed party at home I tend to serve food that is easy and fun to eat. Tacos is one of my favorite choices because they are crowd pleasers and people enjoy making their own. Other times I tend to make empanadasbecause everyoneloves them and…

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Little L's First Birthday

Memory: according to Wikipedia, memory is the process by which information is encoded, stored, and retrieved. The information we store will come from what we live and what we get to experience. We will store this information and in the future, when we might not be capable of enjoying certain…

December 5, 2012

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Cheese Pastry with Guava Cardamom Sauce

Today I bring you the perfect companion for a cup of coffee: pastelitos. Pastelitos is the term used in Cuba when referring to this flaky pastry. If you follow this blog you will know that I have already shared a pastelito recipe before, and I see how that can be…

April 1, 2013

In "Breakfast"

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the heart art says

I love pastelitos! Looking at your pics, is making me hungry for one (okay maybe like 6)

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